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The art of storytelling has been used throughout human history to entertain, inspire, and persuade. Village orations, fireside chats, radio broadcasts, and television are just a few examples of how… Read More about How to Be a Storyteller in Digital Media and Advertising
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The world of marketing and advertising is ripe with opportunity and continually evolving. In the internet age, digital methods that use smarter, faster reporting and analytics tools are rapidly replacing… Read More about E-Commerce Certifications for Marketing Success
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With 72% of Americans using some type of social media, according to Pew Research Center, social media platforms serve a multifaceted role that can be a boon or bust for… Read More about Impact of Social Media on Public Relations During Times of Crisis
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Instagram, the most popular photo-sharing social media platform, boasts 1 billion monthly users, with 500 million people interacting with Instagram Stories every day. With such a large base of potential… Read More about Instagram marketing strategies for e-commerce businesses
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The written and spoken word has become more important than ever. The ability to communicate thoughts, ideas, and messages through various media outlets has become key to doing business in… Read More about Careers in Corporate Connection: Strategic Communication vs. Public Relations
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Table of Contents What is Crisis Management? Crisis Communications Tips Crisis Communications Examples How to Write a Crisis Communications Plan Crisis Communications on Social Media A badly handled PR crisis… Read More about Crisis Communication Tips for PR Professionals
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Strong communication skills form the foundation for lasting career success. While this principle is equally true for today’s workforce as it was a century ago, advancements in technology are widening… Read More about Effective Business Communication for Millennials & Gen Z
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Technology is accelerating the rate at which ideas, relationships, and information are shared. As such, social media is revolutionizing communication and access to information on both a national and global… Read More about A Guide to Activism in the Digital Age
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Whether you call it an art or a science, public relations is a craft that requires undeniable skill, knowledge, and determination from those who choose to work in the industry.… Read More about What Is PR? A Guide to Understanding Public Relations
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