BS in Sport Business Management Curriculum

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Sports is a broad, interconnected business industry that captivates the world. From sporting events to brand sponsorships, athletic gear, event facilities, and sports analysis, the field relies on passionate individuals with a strong aptitude for business and a background in sports management.

When you earn your online sport business management degree, you can find employment developing merchandise, promoting sporting goods, driving sponsorships, or supporting professional, collegiate, high school, or amateur teams.

Sports management courses allow you to learn valuable skills in marketing, finance, public relations, and more, so you can pursue a rewarding career in the world of sports.

Maryville University Online BS in Rawlings Sport Business Management Curriculum

Maryville’s online Bachelor of Science in Rawlings Sport Business Management comprises 128 credit hours and includes coursework in general education, your sport business management major, selected concentration, and general electives. In a first-of-its-kind partnership, we developed our curriculum with insight from the sport business professionals at Rawlings to ensure that it covers the sport business skills you need to excel.

Business Core

ISYS 100Digital Foundations3 Credits
BUS 150Business Communications3 Credits
ACCT 210Financial Accounting3 Credits
ACCT 211Managerial Accounting3 Credits
ECON 203Principles of Economics3 Credits
BUS 241Business Statistics3 Credits
BUS 280Business Law3 Credits
MGMT 321Principles of Management3 Credits
MKT 360Principles of Marketing3 Credits
FIN 312Principles of Finance3 Credits
BUS 314Operations Management3 Credits
BUS 491Business Policies (Capstone)3 Credits

Major Requirements

SPTM 210Sport Business Management3 Credits
SPTM 380Legal Aspects of Sport Business Management3 Credits
SPTM 415Sport Marketing3 Credits
SPTM 420Sport Finance3 Credits
SPTM 445Capstone: Rawlings Advanced Application of Sport Business3 Credits
SPTM 499Sport Management Internship3 Credits

Sport Data Analytics Concentration

SPTM 401Sport Business Data Analytics Applications3 Credits
SPTM 402Sport Business Data Analytics Structure and Preparation3 Credits
SPTM 403Sport Business Data Analytics Model Building & Probability3 Credits
SPTM 404Sport Business Data Analytics Visualization and Effective Communication3 Credits
SPTM 405Sport Business Data Analytics Culmination3 Credits
SPTM 498Sport Business Internship Preparation

Results-Centered Sales Concentration

SPTM 426Approaches to Selling - Selling in the Business of Sport3 Credits
SPTM 427Selling Practice I - Selling in the Business of Sport3 Credits
SPTM 428Selling in Sports - Customer Relationship Management3 Credits
SPTM 429Selling Practice II - Selling in the Business of Sport3 Credits
SPTM 498Sport Business Internship Preparation

To ensure the best possible educational experience for our students, we may update our curriculum to reflect emerging and changing employer and industry trends. Undergraduate programs and certificates are designed to be taken at a part-time pace. Please speak to your advisor for more details.

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What are some common skills and competencies taught in sport business management courses?

If you’re interested in enrolling in sports management courses, you can expect to learn a number of useful skills to support your sales and marketing skills and help you find an exciting career in sports. These include:

  • Business acumen. Because running a successful sports enterprise requires relationship management and collaboration, a strong knowledge of how business and sports interact is important. Within sport business management courses, you can develop a foundation in the economics, laws, operations, and communications principles that are vital to sports organizations.
  • Marketing and sales. Visibility and profitability are vitally important to sports organizations. Because of this, two core skills taught in sport management courses are marketing and sales. Discover strategies for running a successful marketing campaign, and learn how to measure results and make adjustments based on data. Coursework focusing on these pillars are designed to teach you about pricing models, distribution channels, and profitability measurement.
  • Data analysis. Increasingly, athletics-related organizations rely on data to make decisions. When you study sports management, you can discover how to collect, organize, analyze, and visualize data for implementation in everything from recruitment and advertising to training and practice techniques.
  • Finances, sponsorship, and fundraising. The success of sports organizations hinges on strong financial management skills, including an understanding of the various ways money is managed, earned, and spent. Sponsorships, special events, fundraising campaigns, merchandise, and other avenues of revenue are vital considerations for teams, companies, and sponsors. Sport business management coursework focuses on teaching students about the financial aspects of sports organizations and brand sponsorship.

You may learn additional skills throughout your degree program based on specific areas of interest and elective coursework. After graduation, this flexibility can help you specialize in a specific aspect of sport business management.

What are some bachelor’s in sport business management courses I can expect to take?

At Maryville University, our sport business management program is designed to help you focus on your specific area of interest in the business of sports. We offer tracks in sales and management to help you specialize. You can further tailor your educational experience in courses like:

  • Sport Business Management. In sport business management, you can learn about the wide array of challenges sports companies and equipment manufacturers face, including product development and sales, event and facility management, communication, and more. By discovering organizational and managerial strategies, sport business management students lay the groundwork for many of the skills they will use in their career.
  • Sports Marketing. This course looks at the basic principles of marketing through the lens of the business of sports. In this course, you can learn to apply your understanding of concepts such as pricing, distribution, campaign effectiveness, and product development to your sports business or organization. In addition, you can learn about past and contemporary marketing campaigns that have been successful in sports management.
  • Legal Aspects of Sports Management. Learn about the law as it pertains to the sports industry. This includes past and current legal issues, rules and laws that are currently in effect, and human resources management. In this course, you can build your understanding of organizational structure, hiring, operations, and more. Prepare for your career in sports by developing a broad knowledge of how the law influences sports at a variety of levels.
  • Sports Finance. In this sports management course, you can tackle a wide array of financial issues relevant to the industry. These include managing funds, budgeting, risk management, and allocating and disbursing financial assets, among other potential topics. Gain an understanding of the varied costs involved in running a sports organization, from facility construction to player management. This knowledge can help you understand how financial management allows sports organizations to run effectively.

Learn more about an online bachelor’s degree in sport business management.

If you’re excited by a potential career in the world of sports, sport management courses can lay a solid foundation for your success. At Maryville University, we designed our program to help you gain experience and confidence in your ability to work at the intersection of athletics and business.

For more information about how this degree can open up a range of possibilities for your career, learn more about our online Bachelor of Science in Rawlings Sport Business Management.