Online Bachelor’s Degree in Marketing

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There’s never been a more exciting time to be a marketer. As time and digital technology have transformed the consumer journey, today’s marketers need more than just wide-ranging knowledge of traditional marketing principles and business practices. They must also be skilled in search engine marketing (SEM), content management, social media engagement, data analytics, multimedia, and basic user experience (UX) design.

That’s why Maryville University has developed its online Bachelor of Science in Marketing program to prepare you with the skills, knowledge, and tools to face the challenges ahead, whether you’re just starting out or looking to take your marketing career to the next level.

Get Curriculum Details
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Access coursework 100% online

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Choose to start in fall, spring, or summer

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Connect to our faculty of active business leaders

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Apply with no application fee or entrance exams

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Explore financial aid and eligible transfer credits options

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Gain Early Access eligibility – get a head start on your graduate degree

Why earn your online degree in marketing?

Every organization needs skilled marketers. In fact, some of LinkedIn’s top in-demand skills are consistently related to marketing. Companies large and small need highly qualified professionals to plan, create, manage, and analyze marketing programs, and that need is growing every day.

Maryville’s online Bachelor of Science in Marketing degree not only focuses on the content side of marketing but also gives you a foundation in the strategic, financial, and operational side of business. You’ll explore diverse topics such as digital and interactive marketing, consumer behavior, product development, business policies, managerial accounting, and statistics. This broad knowledge base can make you an attractive candidate for hiring managers.

Highlights of the online bachelor’s in marketing major:

Complete coursework 100% online — no campus visits are required.

Benefit from a curriculum that includes a marketing and business core.

Build professional experience with internship opportunities.

Earn a flexible and convenient degree.

Benefit from transfer-friendly admission and explore financial aid options.

What can I do with an online marketing degree?

Maryville’s accredited online bachelor’s degree in marketing will help prepare you for success in a wide range of marketing careers across all sectors — public, private, and nonprofit. It can serve as the foundation of your continually evolving marketing expertise or even give you a head start on your MBA.

Marketing career path options

With your online marketing degree, you can build the expertise to pursue careers including:

  • Marketing, advertising, or promotions manager
  • Demand generation specialist
  • Market research analyst
  • Social media strategist
  • Events and product marketer
  • Operations manager
  • Social media manager
  • Graphic designer
  • Copywriter
  • Web developer
  • User experience developer

In settings such as:

  • Traditional ad agencies
  • Direct marketing agencies
  • In-house marketing departments
  • Government and nongovernmental organizations
  • Retail businesses
  • Nonprofits
  • Sales teams
  • Research and analytics firms

An online marketing degree from Maryville University can help you reach for the stars in your professional career.

What is the typical salary for marketing professionals?

Marketing professionals earn a wide range of salaries that vary depending on factors such as industry, location, and experience. Take a look at the median marketing salaries for a few careers:

Marketing, advertising, or promotions manager


Demand generation specialist


Social media strategist


Market research analyst


Sources: *BLS, May 2020; **, May 2021

Marketing job outlook

Here’s an overview of the marketing employment landscape:

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Digital is in demand.

Digital marketing is the top sought-after skill set in the field. According to a McKinley Marketing Partners hiring survey, 61% of hiring managers reported hiring for these skills in 2019.

Four working professionals in meeting

Qualified candidates are in short supply.

According to McKinley, 44% of hiring managers report not being able to find qualified candidates to fill their open positions.

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Above-average growth is expected.

The U.S. Bureau of Labor Statistics (BLS) projects the employment of advertising, promotions, and marketing managers to grow 6% from 2019 to 2029, faster than the average for all occupations.

Why choose Maryville’s accredited online Bachelor of Marketing degree program?

Since 1872, Maryville University has built a reputation of academic excellence that now extends beyond our St. Louis campus to all of our online learners. We offer small class sizes and employ renowned faculty members.

In addition to the prestige and flexibility of studying online with Maryville, the online bachelor’s degree in marketing offers every student the opportunity to experience what it’s like to work in a real-world marketing environment.

In our senior experience course, you’ll create a marketing plan, conduct research and analysis on the forces that shape market opportunities, and develop strategies for a target market. Along the way, you’ll enjoy valuable opportunities to network, interact with mentors, and learn hands-on through internships.

That’s why 96% of our online undergraduate program graduates find a new career in their chosen field or enroll in advanced education programs within six months of graduation.

We’re distinguished by our dedication to your success

Maryville University is accredited by the Higher Learning Commission
Forbes America's Top Colleges
Kiplinger Best College Values
ACBSP Global Business Accreditation

Our students are finding success at Maryville. So can you.

“The teachers are great. They will help you get the internships, they’re always there for you, and there are just so many opportunities you have being a marketing student.”

— Abby Duethman, online bachelor’s in marketing student

Online Bachelor of Science in Marketing curriculum

The 128-credit online bachelor’s in marketing curriculum features a robust business focus along with marketing coursework, giving you a competitive edge in the job market and preparing you for graduate study.

General Education — Strengthen your critical thinking, creative strategy, and data analysis abilities with courses in liberal arts, psychology, and math.

Business Core — Develop your management and marketing expertise with a foundation in financial accounting, economics, business law, and statistics.

Marketing Major — Study the many facets of marketing, from research and development to marketing management and consumer behavior.

Insights from our Faculty

Erika Rasure, assistant professor of business and financial services, shared her thoughts on the bachelor’s in marketing program:

From the beginning, be as fearless as possible in exploring the nature of marketing in the modern world. Marketing is a multifaceted, highly interconnected, wildly interesting discipline that transcends career limitations. Along with seeking multiple internship experiences, being open to learning as much as you can — from analytics to consumer behavior — will expose you to the dynamic elements of marketing that will help you find your niche as a professional.

Get started on your graduate education
with Early Access

At Maryville University, you can get a head start on your graduate degree while earning your Bachelor of Science in Marketing online.

With our Early Access program, you can earn up to 12 credits that count toward both your master’s degree and your bachelor’s. Best of all, credits you earn through Early Access are charged at the undergraduate tuition rate, saving you time and money.

To qualify for Early Access, you must be a current Maryville undergraduate student, and you must have completed at least 75 credit hours with a GPA of 3.25 or better.

If you qualify and have not yet completed your elective requirements, we invite you to contact your academic advisor to explore Early Access and learn more about our exciting online graduate programs.

When you’re ready to go further, we offer many online graduate degree options:

Master of Science in Data Science: This program features high-level courses in machine learning, data mining, big data, and deep learning to help you build the proficiency to pursue a career in nearly any field.

Master’s in Business Administration (MBA)Select from 12 concentrations, including Business Data Analytics and Cybersecurity, to tailor this program for your professional goals.

Master of Arts in Management and Leadership: Prepare for a senior-level management position in your desired field.

Master of Arts in Strategic Communication and Leadership: Learn to lead through an immersive curriculum that gives you the opportunity to study theory, gain practical experience, and earn relevant professional certifications.

Master of Science in Data Science: With high-level courses in machine learning, data mining, big data, and deep learning, this master’s program provides the data science skills you need to succeed in nearly any field.

Frequently asked questions

With its core focus on business and marketing, Maryville’s online marketing degree will prepare you for success in a wide range of careers across all sectors — public, private, and nonprofit.

Take the reins as a marketing manager or market research analyst in an advertising agency, direct marketing agency, or in-house marketing department. Shape the public perception of your business as a public relations professional working with various news and media outlets. Or focus your passion on digital marketing, using your knowledge of search engine marketing (SEM), content strategy, social media, paid advertising, and data analytics to connect with prospects and convert them into paying customers across multiple platforms.

Other potential marketing roles include product manager, promotions and events manager, operations manager, marketing consultant, sales professional, copywriter, and web developer. With a Bachelor of Science in Marketing, you have a world of career options to choose from.

Ready to apply to the online Bachelor of Marketing program at Maryville University?