Common Courses for a BS in Marketing
Typically, marketing undergrad courses touch on the following:
Business Communications. In the modern world, effective oral and written business communications are essential for success. This course may enhance a student’s communication skills while increasing the ability for expression through various communication channels.
Macroeconomics. During this course, students can learn the basic model of supply and demand, and how it affects overall economic activity and national growth. The course also typically covers national income accounting and the determinants of national income and employment. Education includes the meaning and measurement of unemployment, business cycles, the economics of banking and money, and the influence of fiscal and monetary policies on economic activity.
Consumer Behavior. Students may gain an understanding of the psychological processes, individual differences, and environmental influences that affect consumer purchasing decisions. This knowledge is essential for the development of marketing strategy. This course covers the concepts and applications of consumer behavior modeling to develop effective communication, positioning, pricing, product development, location, and social media decisions for a competitive and successful marketing strategy.
Project Management. This course covers both the human and technical aspects of project management, often including the use of Microsoft Project for project planning and tracking. Students may be taught how to plan, execute, and control a variety of business and technical projects, including product development, special event production, marketing, process improvement, commercial real estate, and sports business management.
Business Statistics. In this course, students may learn how to develop business data analysis skills and statistical techniques using spreadsheets. It covers topics such as data collection, storage, and analysis using statistics, tables, and charts. Probability and data distributions, statistical testing, correlation, regression, forecasting, and quality control analysis are also covered.