You appreciate the finer points of effective marketing campaigns and how they can be used to pique the interest of potential customers. You’re finally ready to make a meaningful impact in this exciting field. With Maryville University, you can acquire the skills and knowledge you’ll need to hit the ground running in any of a number of marketing careers.
Earning a Bachelor of Science in Marketing degree can help qualify you for a wide range of rewarding careers in marketing and advertising.
Understanding your marketing career options
Marketing professionals help companies increase brand awareness, develop comprehensive marketing campaign strategies, and turn casual consumers into loyal customers. Earning a bachelor’s degree in marketing is the first pivotal step in your journey toward a successful marketing career. Learn more about what you can do with a marketing degree.
Public relations specialist
As a public relations specialist, you will serve as a company’s spokesperson and deliver carefully crafted messages and press releases to the media and the public.
You can choose from a variety of work environments, including:
- Public relations departments of corporations
- Public relations departments of nonprofit organizations
- Public relations agencies
Median salary: $62,800
*Learn more about how to become a public relations specialist.
International marketing executive
As an international marketing executive, you will use your knowledge of sales, economics, and business on a global scale. In this role, you will help your company expand its brand across the world.
You can choose from a variety of work environments, including:
- Marketing departments of international corporations
- Marketing departments of worldwide retail brands
- Marketing agencies
Median salary: $88,000**
Discover how to become an international marketing executive.
Sales manager
A sales manager is responsible for overseeing and developing a company’s sales team so the organization can meet its financial goals. In this role, you lend your experience and skills to creating and managing a successful sales team.
You can choose from a variety of work environments, including:
- Sales departments of companies
- Marketing departments of companies
- Retail settings
Median salary: $127,490*
Learn more about how to become a sales manager.
Digital marketing manager
As a digital marketing manager, you will lead a team of graphic designers, copywriters, pay-per-click (PPC) specialists, and other digital marketing professionals. In this role, you will cultivate success through your experience and digital marketing acumen.
You can choose from a variety of work environments, including:
- Marketing agencies
- Marketing departments of companies
- Public relations agencies
Median salary: $135,030*
Discover how to become a digital marketing manager.
Market research analyst
Market research analysts are critical in helping companies identify their target market. In this role, you will investigate and analyze consumer buying behavior, market trends, and market conditions.
You can choose from a variety of work environments, including:
- Marketing agencies
- Marketing departments of companies
- Research firms
Median salary: $63,920*
Learn more about how to become a market research analyst.
Marketing Manager
As a marketing manager, you will identify, assess, and connect with potential customers for your company’s product or service. You may also oversee a team of marketing professionals. In this role, you will rely on your creative and analytical skills to hit your company’s marketing goals.
You can choose from a variety of work environments, including:
- Marketing agencies
- Marketing departments of companies
- Public relations agencies
Median salary: $135,030*
Discover how to become a marketing manager.
There’s never been a better time to start your career in marketing.
- Employment of advertising, promotions and marketing managers is projected to grow by 10% between 2021 and 2031, according to the U.S. Bureau of Labor Statistics, which is much faster than the national average. The employment of market research analysts is projected to grow 19% over the same period.
- Digital marketing was listed as one of the most sought-after skills in a recent LinkedIn report.
- With strong marketing skills, business professionals can pursue work in any of a wide array of different industries, each with their own customer base.
Marketing degree career specialization opportunities
Maryville University’s online Bachelor of Science in Marketing program can help you develop the in-demand knowledge and skills needed to pursue a successful marketing career in specialized industries ranging from healthcare and education to manufacturing and finance. You may find your niche in a public relations, advertising, communications, consulting, sales, or social media role.
The Maryville program’s curriculum provides students with a strong background in numerous business and marketing concepts, including:
- Business communication
- Financial accounting
- Principles of economics
- Digital media
- Consumer behavior
- Marketing analytics
- Professional selling
What to read next
How Consumer Analytics Can Grow Your Business
Social Media Resume: Skills Employers Look For
What Is Programmatic Advertising?
Sources
LinkedIn, Reshuffling Worldwide: A Regional Breakdown of the Marketing Jobs Outlook
Payscale, Average International Marketing Manager Salary
U.S. Bureau of Labor Statistics, Advertising, Promotions, and Marketing Managers
U.S. Bureau of Labor Statistics, Market Research Analysts
U.S. Bureau of Labor Statistics, Public Relations Specialists
U.S. Bureau of Labor Statistics, Sales Managers
*Information based on 2021 data compiled by the U.S. Bureau of Labor Statistics.**Information based on 2022 data compiled by Payscale.