What Is Consumer Behavior? Mastering the Art of Influencing the Masses
What is consumer behavior? Read more about why and how consumers make purchasing decisions, and how marketers use this knowledge to shape consumer behavior.
Read More about What Is Consumer Behavior? Mastering the Art of Influencing the Masses10 Psychological Tactics for Impactful Marketing
Examine several psychologically-based marketing tactics that can help encourage consumers to become customers.
Read More about 10 Psychological Tactics for Impactful MarketingMarketing Degrees: Understanding the Different Types
Considering a marketing degree? Explore the different types of marketing careers and learn how a degree can prepare you for roles across different industries.
Read More about Marketing Degrees: Understanding the Different TypesDiversity in Advertising: A Guide to Inclusion
A recent study found that 40% of Americans are more likely to trust brands with diverse advertising. Read more about the benefits of diversity in advertising.
Read More about Diversity in Advertising: A Guide to InclusionMarketing vs Sales
For those interested in pursuing a career in marketing, it’s important to understand the similarities and differences between marketing and sales.
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